Each traffic source collects leads using a different process. Some traffic sources yield higher-value leads than others, affecting the lead price and the conversion rate you can expect from those leads. A dependable lead generation company will work closely with you, disclosing how they acquire the leads for you.
WebproLeads utilizes next-generation online marketing technologies focusing on three popular online marketing channels: Organic Search (SEO), Paid Search & Pay Per Click (PPC), Social Media, and traditional banner display advertising via comprehensive and targeted media buys.
Organic Search Traffic
Our primary focus is delivering high quality leads via our network of high-quality Websites, ranking them for highly-searched and competitive terms for our clients. Organic search attracts roughly 70% of all clicks from search engine results pages. Organic search campaigns result in a high conversion rate for prospective leads due to the "trust" factor of the organic listings; today's consumers web-savvy consumers understand the difference between an organic search result and a paid search result.
Paper Click
Our proprietary bid management system ensures that we are bidding on the right keywords for the lowest amount possible, passing this savings on to our clients. Our search marketing platform allow us to:
- Create large, scalable search campaigns
- Analyze and optimize search engine bidding in real time
- Test consumer receptiveness via split and and multi-variate testing
- Manage, segment and target an enormous customer database of pre-qualified individuals
Social Media Lead Generation
Social Networking is here to stay - The major challenge thus far, from a marketers perspective, has been reaching out to this new demographic, who is often put off by traditional marketing and advertising channels. Our creative solutions have allowed us to enter the social media marketplace in new and interesting ways, engaging our prospective leads while at the same time providing relevant information and services. This higher level of engagement leads to a high level of engagement and quality prospects for our clients.
Display Advertising
Media Research Planning can be done by Media Buyers as well as Media Specialists. Depending on product and service, Media Buyers and Media Specialists must do a fair amount of research to determine how best to spend the allotted budget. This includes research on the target audience and what type of medium will work best to reach the largest amount of consumers with the most effective method. Media Planners and Media Specialists have a vast array of media outlets at their disposal, both traditional media and new media. Traditional media would include radio, TV, magazines, newspapers, and out of home. New media might include Satellite TV, cable TV, Satellite radio, and internet. The internet offers a number of Online Media that has surfaced with the improvement of technology and the accessibility of the internet. Online Media can include emails, search engines and referral links, web portals, banners, interactive games, and video clips. Media Planners and Specialists can pick and choose what and/or which combination of media is most appropriate and effective to achieve their goal, whether it is to make a sale, and/or to deliver a message or idea. They can also strategize and make use of product placements and Positioning. Inserting advertisements as print ads in newspapers and magazines, buying impressions for advertisements on the internet, and airing commercials on the radio or TV, can be utilized by Direct Response Advertisers as well as Remnant Advertisers.
